Welcome to Aarhus
As the second largest city in Denmark, Aarhus continuously receives international talent from all over the globe for educational and career purposes. The transitions and settlement of these individuals greatly influence the city’s long term economic potential and social capital. Despite of an extensive variety of services available for international profiles, research has shown that the existing system in Aarhus still lacks ability to provide quality services for new arrivals. The primary focus of this design challenge is to create service concepts that can be adapted by stakeholders to collaborate and create better user experience.
Chosen Opportunity Spaces
User insights have suggested registration procedures as the determining factor of the entire service experience. Upon arrival, users are required to visit local authorities for registration purposes (Eg. CPR, Nem-ID, SKAT, license, and etc).
Guidance such as organization referrals and support forums greatly attribute towards the users’ knowledge and immediate access towards these channels. The current system offers a great variety of support services for the end users. However, in order for users to utilize the offers available, they need to be aware and informed of their existence. Hence, this chosen opportunity space needs to address stakeholders’ ability to communicate and deliver necessary guidance for the target users.
2. Social network
The challenge of social integration significantly influence the outlook of international residents’ lives in the Aarhus region. User insights have shown that inability to connect or establish local network often result in social isolation and departure.
Due to cultural tendencies and language barrier, users often find it difficult reaching out to local Danish communities. As a result, international residents formulate cultural bubbles apart from locals, consisting of only similar social profiles.
In order to facilitate better cultural exchange, services ought to facilitate engaging opportunities between different community profiles. Through social interactions, individuals can thus benefit from knowledge sharing and community culture.
Concept 1 / International Service Toolkit
The International Service Toolkit (IST) is dedicated to assist service professionals who are actively involved in planning, management, and delivery of international services in the Aarhus region. Managers, employees, corporate HR representatives, and other international service professionals can all make use of this toolkit for training and communication purposes. Service providers are encouraged to adapt and incorporate these tools to equip their own service teams. By facilitating knowledge sharing using the online platform, the IST engages service providers in an open-dialogue to align capabilities and experience across organizations.
Instead of focusing solely on new service development for end-users, IST shifts the focus towards backstage development: investing in service teams’ abilities and knowledge. The IST presents adaptable tools dedicated for personnel approach and service presentation. The IST is categorized into three areas of focus, with each category addressing a specific aspect of service: frontstage delivery (service visualization), backstage preparations (staff education), and team development (service review).
Concept 2 / Buddy Line App
Addressing social network development, the Buddy Line promotes mutua-lexchange in cultural experiences by reaching out to the local community. By encouraging users to initiate in social interactions, the Buddy Line promotes a sense of participatory culture and community collaborations.
Research has shown that establishing local network and resources can help provide support for international arrivals. While offerings such as mentor programs and social clubs provide opportunities for social interactions, they often depend on the facilitation of service organizations.
Instead of solely relying on authorities’ guidance, international residents should be encouraged to take up responsibility in seeking guidance and cultural support. Self-initiated social interactions and cultural exchange will not only empower users, but also promote a sense of community collaborations.
The Buddy Line is a tool dedicated to newly arrived international residents for establishing social network and reaching out. Danish locals and experienced international residents can also utilize this platform to provide guidance and support for newcomers in the local community. Starting with online platform, the Buddy Line aims to bring forward active citizenship beyond technological medium and towards social interactions.